Beach Brew is back! This time, we’re showcasing our Sumatra Medium Roast which brings a richness of flavor unlike any other coffee. Sumatra coffees (as a general rule) tend to have a heavy, buttery body. Sumatra is easy to find, although high quality Sumatrans are harder to come by. Even so, many regard Sumatra coffee in general as a great dessert coffee due its natural richness.
Dark vs. Medium Roast (in regards to Sumatra coffee)
Many people only ever get to drink darkly roasted Sumatra. While Dark Sumatra is a great coffee and many, many people love it (especially our Dark Roast Organic Sumatra)… many would love the slightly lighter roast of a Sumatra Medium even more. The common thought is: Darker = Richer, and that has a truth to it; However, Lighter = Richer is also a true statement.
Here’s the best way to describe it. Roasting coffee to a darker degree does two things:
- Natural “Coffee Flavor” is baked out of the coffee more than lighter style roasts.
- “Roast Flavor” is increased due to the length of time in the roaster.
Many people really like one more than the other… or enjoy a balance of one to the other. I personally drift more towards lighter roasts because I just really enjoy tasting the flavor of the coffee bean. Many others like the darkness introduced in the roasting process and really enjoy having that added flavor characteristic. I always say “That’s what makes coffee so great! It appeals to everyones taste buds in some way.”
I find the Sumatra Medium Roast to be perfect for lighter roasted coffee drinkers like me… as well as people that enjoy the depth of darker roasts. The natural Sumatran richness coupled with a good, medium roasting level provides all the flavor necessary to thoroughly enjoy this wonderful dessert coffee – even if you can’t relegate it strictly to dessert!
Dan Ericson
“Coffee Guru”
CICR
